It’s the grand opening day for your business. You’ve put in countless hours setting up your company and had a beautifully designed sign put up that tells passers-by who you are and what you do. You’ve even strung up a ribbon to be ceremonially cut as a signal you are now open for business. The problem is no-one can find you. You are tucked down a side street, and your A-board has been blown over and pushed to the side by the crowds of shoppers on the high street.
Perhaps this is a little over the top. Of course you wouldn’t make such a fundamental mistake when launching a new business. You’ll have worked tirelessly promoting your business and your location. However, when your website is your virtual shop window, being hard to find can be a significant issue and can be a determining factor in whether your business is successful or not.
Over the past decade, our habits have changed. OK, so we're still not getting about on hoverboards we were promised, but last year 38 million adults in the UK accessed the Internet every day (that’s a considerable increase from the 17 million of us doing so in 20061). Consequently, with the rise of the Smartphone, it’s no surprise then that last year 61%2 of us used our phones to browse online, meaning that for the first time, mobile internet usage overtook the more traditional use of a Desktop computer. Moreover, when you take into account that Smartphone ownership in all age groups has increased (most significantly in the 55-64 year-old age group, going from 19% in 2012 to 50% in 20153), it’s never been more essential to have a mobile ready website that can be found by major search engines. Google, in their website ranking, in fact, actively promote websites that are mobile friendly over those that are designed only for a desktop environment.
Furthermore, statistics show that a visitor is more likely to stay on and return to a mobile ready website. Ultimately, along with giving your customer what they want in terms of services and products, this is what any website owner wants too. Our website designers can code your website to recognise the device that is being used for browsing and automatically reconfigure and resize your site, meaning (as we mentioned) that the visitor is more likely to stay, more likely to return, and most significantly, more likely to interact with your site and your business.
Creating mobile ready websites is what we do. So, if you want to stay ahead of the game (and your competitors), get in touch with our website design team to see how we can craft an attractive and mobile responsive website for you. Have a look at some of the responsive websites (including eCommerce sites) we have already done.
Remember that business we mentioned at the start, waiting for customers to come through its door? Of course you don’t, you’re too busy with the increased numbers of visitors accessing your site through their Smartphones.
1 Office of National Statistics: Internet Access - Household and Individual Report 2014
2 OfCom 2015
3 OfCom 2015